WowyWipe - Premium Microfiber Lens Cloth
Meet the ridiculously soft lens cloth that's here to make smudges, fingerprints and dirty lenses a thing of the past.
Let's be honest.
Nobody wakes up in the morning thinking, “I can't wait to clean my glasses today.”
But then you put your glasses on and there it is.
A giant fingerprint.
A mysterious smudge.
A little bit of dust.
Maybe even that annoying mark that seems to appear immediately after you just cleaned your lenses.
Yep. We've all been there.
That's why we created WowyWipe.
WowyWipe is a premium microfiber lens cloth designed to make cleaning your glasses, sunglasses, camera lenses and other delicate surfaces quick, easy and—dare we say it—a little bit satisfying.
No streaks. No smudges. Just ridiculously clear lenses.
So, What Exactly Is WowyWipe?
WowyWipe is a premium microfiber cleaning cloth designed for delicate optical surfaces.
It's soft, luxurious and seriously good at picking up the everyday stuff that gets in the way of clear vision—like fingerprints, oils, dust and smudges.
Unlike reaching for your shirt, a paper towel or whatever piece of fabric happens to be nearby, WowyWipe is made specifically with lens care in mind.
And yes, it looks pretty good sitting beside your glasses, too.
WowyWipe at a glance
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Premium microfiber
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Best used dry for everyday cleaning
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Ultra-soft, luxurious texture
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Designed for delicate optical surfaces
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Helps remove fingerprints, oils, dust and smudges
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Machine washable
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Reusable and built to last
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Perfect for glasses, sunglasses, camera lenses and more
In other words: one little cloth. A whole lot of clear.
Why Did We Create WowyWipe?
Because we got tired of the same old lens-cleaning routine.
Glasses get dirty.
You reach for your shirt.
Rub.
Look through them.
Still dirty.
Rub harder.
Notice scratch.
We were frustrated after having our own lenses ruined with scratches, so we set out to create a lens cloth that wasn't just another tiny square of destructive cheap microfiber.
We wanted something premium, ridiculously soft, super effective and enjoyable to use.
We believe taking care of your lenses should be simple and safe.
We made WowyWipe. No streaks. No smudges. Like magic. That's it.
What Makes WowyWipe Different?
There are plenty of microfiber cloths out there.
So why WowyWipe?
Because not all microfiber cloths are created equal.
The weight, texture, fibre construction, softness and overall quality can vary significantly between cloths.
WowyWipe uses premium 450gsm microfiber to create a soft, luxurious cloth designed specifically for cleaning delicate surfaces.
And there's a reason we made it extra plush - it protects your lenses.
Your lenses deserve better than a sad little piece of scratchy fabric that came free with something you bought 10 years ago.
What Is 450gsm Microfiber?
If you've ever wondered what the “GSM” number means on a microfiber cloth, you're not alone.
GSM stands for grams per square metre. It's essentially a way of describing the density and weight of the fabric.
WowyWipe is 450gsm, giving it that thick, plush, luxurious feel.
The result? A cloth that feels substantial in your hand while remaining soft enough for delicate surfaces.
And yes, once you've used a really nice microfiber cloth, those flimsy little cloths suddenly feel very... underdressed.
What Can You Clean With WowyWipe?
WowyWipe was created with lenses in mind, but there are plenty of other things that benefit from a good microfiber wipe.
👓 Eyeglasses
Your everyday glasses deal with fingerprints, skin oils, dust and general life.
WowyWipe makes it easy to give them a quick clean whenever they need it.
🕶️ Sunglasses
Beach days, road trips, fingerprints, sunscreen...
Sunglasses can get dirty fast.
Keep WowyWipe handy and your lenses can stay clearer throughout the day.
📷 Camera Lenses
Camera lenses need careful handling.
WowyWipe provides a soft option for removing everyday fingerprints and smudges from delicate optical surfaces.
📱 Smartphone Screens
Your phone is probably one of the most frequently touched things you own.
Which means it's also one of the most frequently fingerprinted.
A quick WowyWipe can help keep your screen looking much cleaner.
💻 Tablets & Screens
Whether you're working, watching movies or scrolling through your favourite websites, a clean screen is simply nicer to look at.
🔭 Binoculars
Birdwatching, sporting events, travel or stargazing—keep your optics ready for the next view.
🎿 Ski Goggles
Snow, fingerprints, moisture and general outdoor chaos can make goggles pretty grimy.
A dedicated microfiber cloth belongs in every gear bag.
How Do You Clean Glasses Properly?
The good news is that cleaning your glasses doesn't need to be complicated.
For everyday fingerprints, oils and smudges, start with a clean WowyWipe and gently wipe the lenses.
That's it.
For lenses with heavier dirt or grit, it's important to remove loose particles first rather than aggressively rubbing them across the surface.
You can rinse lenses with lukewarm water if appropriate for your eyewear and use a lens-safe cleaner when needed.
Then gently dry and polish with a clean microfiber cloth. Don't scrub, let the microfiber do the work.
Please Stop Cleaning Your Glasses With Your Shirt
We know, it's convenient.
Your glasses are dirty, your shirt is right there, and you've done it approximately 4,000 times.
But here's the thing. Your shirt fabric can pick up dust, dirt and tiny particles throughout the day. When you rub that fabric across your lenses, you're potentially dragging those particles along the surface, ultimately damaging your lenses.
Instead, just keep a dedicated lens cloth nearby.
Your glasses deserve their own cleaning cloth.
Do You Need Lens Cleaner?
Not necessarily.
For everyday fingerprints, oils and light smudges, WowyWipe can be used dry.
That's one of the things we love about it.
No bottle, no spray, no complicated routine.
Just grab your WowyWipe and give your lenses a gentle wipe.
For heavier stuck on grime, a gentle wash with dish soap on your fingers will work great.
If you have to use a cleaning solution, always make sure it's suitable for your particular lenses and coatings.
How Often Should You Clean Your Glasses?
There's no magic number. If your glasses are covered in fingerprints, clean them.
If they're looking perfectly clear, congratulations—you can carry on with your day.
For most people, a quick daily wipe is an easy way to keep everyday oils and fingerprints from building up. And because WowyWipe is reusable and machine washable, you don't need to constantly replace your cloth.
How Do You Keep a Microfiber Lens Cloth Clean?
Here's something people sometimes forget: Your lens cloth needs cleaning, too.
After all, if you're using it to pick up oils, dust and fingerprints, some of that stuff is going to end up on the cloth.
Wash your WowyWipe regularly to keep it fresh and ready for the next cleaning session..
Think of it like this: Your lens cloth is your glasses' best friend, it needs cleaning too.
WowyWipe vs. Your Average Microfiber Cloth
You might be thinking: “Isn't WowyWipe just a microfiber cloth?”
Well... technically, yes.
But that's a little like saying a luxury towel is “just a towel.” The difference is in the details.
WowyWipe was designed specifically around the superior cleaning of delicate lenses.
You don't need a complicated cleaning system.
You need a really good cloth.
Is WowyWipe Safe for Delicate Lenses?
WowyWipe is designed for use on delicate optical surfaces, including eyeglasses, sunglasses and camera lenses. As with any lens-cleaning product, it's important to follow the care instructions provided by your lens or eyewear manufacturer. For lenses with specialized coatings, use appropriate lens-cleaning practices and avoid harsh chemicals or abrasive materials.
And remember: No lens is completely scratch-proof.
The best lens-care routine is gentle, consistent and sensible.
The WowyWipe Philosophy
We think everyday products should be a little more fun.
Why does something you use every day have to look and feel like it came from the bottom of an office supply drawer? It doesn't.
WowyWipe is premium lens care with a personality.
It's practical enough to live in your glasses case.
Good-looking enough that you won't mind leaving it on your desk.
And soft enough that you'll wonder why you ever used anything else.
Meet the Wowy
Oh, and then there's the Wowy.
Our furry blue little creature has one important mission: clear vision for everyone.
The Wowy represents everything we love about the brand—curious, playful, a little weird, and always ready to make everyday life a little more fun.
We’re a fun-loving brand with a serious passion for high-performance products. Once you try WowyWipe™, you will understand.
WowyWipe Colours
Why should lens cloths all look the same? WowyWipe comes in fun colours designed to add a little personality to your everyday lens-care routine.
GloBerry Blue
The classic WowyWipe look. Bright. Bold. Blue.
BlazeBerry Pink
For anyone who thinks lens care could use a little more attitude.
And if you're anything like us, you'll want both.
One for your glasses. One for your sunglasses. One for the desk. One for the car.
Okay, maybe we're getting carried away.
WowyWipe Makes a Great Gift, Too
Know someone who wears glasses? They need one.
Someone who owns a camera? Definitely.
Someone constantly cleaning their phone screen on their shirt? Absolutely.
Someone who owns a Tablet? Ditto.
WowyWipe is one of those gifts that people don't necessarily think to buy for themselves—but once they have one, they wonder how they lived without it. It's small, useful, reusable and easy to keep in a glasses case, purse, backpack, camera bag or desk drawer.
Frequently Asked Questions About WowyWipe
What is WowyWipe?
WowyWipe is a premium microfiber lens cloth designed to clean eyeglasses, sunglasses and other delicate optical surfaces.
What is WowyWipe made from?
WowyWipe is made from premium microfiber and features a 450gsm construction for a plush, luxurious feel.
Can I use WowyWipe dry?
Yes. WowyWipe can be used dry for everyday fingerprints, oils, dust and light smudges.
Do I need lens cleaner with WowyWipe?
Not necessarily. For everyday cleaning, WowyWipe can be used dry. For heavier grime, you can use an appropriate lens-safe cleaning solution according to your lens manufacturer's recommendations.
Can I use WowyWipe on sunglasses?
Yes. WowyWipe is designed for use on sunglasses as well as eyeglasses.
Can I use WowyWipe on camera lenses?
WowyWipe can be used on camera lenses and other delicate optical surfaces for everyday fingerprints and smudges. For valuable or specialized optics, always follow the manufacturer's cleaning instructions.
Can I use WowyWipe on my phone?
Yes. WowyWipe can be used on smartphone and tablet screens to remove everyday fingerprints and smudges.
Is WowyWipe washable?
Yes. WowyWipe is machine washable and reusable. Follow the product's care instructions for best results.
How often should I wash my WowyWipe?
Wash it regularly, particularly if it becomes visibly dirty or you're using it frequently. A clean cloth is important for effective lens care.
Can I use WowyWipe on coated lenses?
WowyWipe is designed for delicate optical surfaces, including coated lenses. Always follow the care instructions provided by your lens manufacturer, particularly for specialized coatings.
Why WowyWipe?
Because life is already complicated enough.
Cleaning your glasses shouldn't be.
You shouldn't need six products, three sprays and a 14-step ritual to get rid of a fingerprint.
You need a great cloth.
A really, really great cloth.
That's WowyWipe.
Premium 450gsm microfiber.
Ridiculously soft.
Machine washable.
Reusable.
Made for lenses.
Made for everyday life.
And made with a little more personality than your average cleaning cloth.
Ready to See the Difference?
Your glasses work hard every day.
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They help you read.
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They help you drive.
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They help you work.
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They help you watch movies, scroll your phone, admire the view and spot the person waving at you from across the room.
They deserve a little TLC, so ditch the shirt. Forget the paper towel. Grab a WowyWipe.
More WowyWipe Lens Care Guides
How to Clean Your Glasses Without Scratching Them →
A simple guide to safely removing dust, fingerprints, oils and smudges.
How to Choose the Perfect Pair of Glasses →
Everything you need to know about finding the right frames, fit, size and style.
How to Choose the Perfect Pair of Sunglasses →
The perfect pair comes down to a few important things: protection, quality, comfort, & personal style.
How to Measure Your PD at Home →
Not sure what your pupillary distance is? Learn how to measure it yourself.
About WowyWipe: The Premium Microfiber Lens Cloth →
Meet WowyWipe and discover why your glasses deserve better than your T-shirt.
WowyWipe: Clear Vision. Zero Fuss.
There are enough complicated things in life, lens care doesn't need to be one of them.
WowyWipe makes it easy.